Although people might confuse these two terms or think they are the same thing, they are actually two distinct web marketing strategies to increase a website's online visibility and help push a website higher in the rankings. When implemented together, these two online marketing strategies can become a sales lead powerhouse.
Simply put, search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. At Creative Web, this covers a broad spectrum of marketing activities that include:
- Performing search engine optimization
- Managing paid listings at the search engines
- Submitting sites to directories
- Developing online marketing strategies for businesses, organizations, and individuals (such as speakers and consultants) which might include online advertising or social media marketing
Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results. This is achieved by incorporating specific keywords or links associated with the website within the copy. A good SEO copywriter will know how to do this elegantly, weaving in keywords and keyword phrases without weighing down the content with clunky verbiage. SEO also includes "behind the scenes" optimization with well-crafted title tags and relevant meta tags.